A Market Expansion Campaign
How do you connect rural communities through data driven advocacy?
Cox Communications’ Market Expansion division set out to close the digital divide by bringing high‑speed internet to underserved and unserved rural markets. To succeed, the team needed to clearly demonstrate the real‑world impact of broadband access to local leaders and policymakers using credible data and compelling human stories.
Partnering with Arketi Group, Cox launched a research‑driven public affairs campaign designed to inform, persuade, and mobilize community stakeholders around the value of high‑speed internet.
- Cox Communications
- Telecommunications
- Arketi Group
- Executive Creative Director
- 2025 PRSA Silver Anvil Award
Cox Communications is a leading provider of digital cable television, telecommunications, and high‑speed internet services. Through its Market Expansion division, Cox focuses on extending broadband access into rural and underserved communities, helping bridge gaps in education, healthcare, and economic opportunity created by limited connectivity.
Research insights were distilled into modular infographics and visual systems that made complex findings immediately understandable for non‑technical audiences and ensured the data informed decisions, not just reports.
Educating high‑value local officials through targeted outreach. Purposefully designed mailers combined authoritative messaging with visualized insights, delivering credibility, clarity, and impact directly to decision‑makers.
Cohesive social and digital marketing directed audiences to a centralized landing page that housed campaign assets, supporting PR efforts, increasing traffic, and extending the campaign’s lifecycle.
