A Brand Evolution
How do you evolve a brand to reflect growth, acquisitions, and a bold new vision?
Cantaloupe undertook a comprehensive brand refresh to unify its identity after multiple acquisitions and rapid product expansion. With a growing international footprint and an increasingly competitive market segment, the company needed a cohesive brand that was visually stunning, captivating, and able to stand out among emerging competitors.
This evolution required more than a new look. It called for a future-ready design system that could support internationalization and scale for years to come. Alongside the brand refresh, Cantaloupe focused on reimagining its digital experience by developing a high-performing website that redefined the sales funnel through improved information architecture and customer experience. The goal was to create a platform that embodied the energy of the refreshed brand, engaged global audiences, and drove lead generation to fuel long-term growth.
- Cantaloupe
- Retail & Financial Technology
- Arketi Group
- Creative Director
- cantaloupe.com
As self-service commerce reshapes the retail landscape, Cantaloupe has emerged as a trusted global leader helping businesses deliver modern, frictionless consumer experiences. From vending and micro-markets to unattended retail of all types, Cantaloupe empowers operators and enterprises with technology that drives efficiency, convenience, and growth.
Developing a cohesive visual identity with modern typography, custom icons, curated imagery, and defined UI to reflect Cantaloupe’s refreshed messaging and customer focus.
Supporting growth into EMEA and LATAM markets with a consolidated, single, multilingual experience, consistent visuals, and localized marketing assets.
Launching a new website with future-ready navigation and content hierarchy optimized for the buyer’s journey, paired with engaging layouts for operators and enterprise audiences.
